HashTag Hijacking - New Concerns For Twitter Marketeers
In an exciting turn of events tweeters are hijacking Twitter hashtag discussions to redirect conversation and edge out annoying social media campaigns.
Read moreIn an exciting turn of events tweeters are hijacking Twitter hashtag discussions to redirect conversation and edge out annoying social media campaigns.
Read moreWith the new and innovative ideas like PepsiCo’s Social Vending Machine, Pepsico had a huge impact and presence in the social media circle, with thousands of followers on Social Media Sites like Facebook and Twitter. The real Question now is that what kind of assumptions should a traditional consumer products company make about how much social media will change its business? At Pepsico, the assumption is that social media will change pretty much everything. The trick is to figure out how that will happen, and find cost-efficient ways to learn what is valuable.
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