Tag: SEO

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Advanced Search Engine Strategies | Part 7

The steps covered up to this point are all fairly standard and universally agreed upon. However more advanced techniques are less straightforward. Here is a need to understand that just submitting links in web directories or creating social media links is not SEO in real sense. Read more

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Building Backlinks | Part 6

What is a backlink and what are the benefits of backlinking?

In this tutorial I’ll talk about the good reasons and advantages of having back links to your website or blog. Think of your Website/Blog as a hub of good content for your customers/readers, good enough to be linked back. This will be the key factor in having back links. Read more

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SEO Basics | Part 5

Before you begin serious SEO you must ensure that your website is "search engine friendly". This means making sure that each individual page is compliant with search engine standards and ready to be indexed correctly. Follow each of the steps below for each page on your site. Not to mention this is the way a website should be optimized. I’ll be telling about optimizing a Blog in later part of this tutorial too. So let’s start optimizing a Business Website’s page. Read more

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Target Keywords | Part 4

This is the most important and critical part of SEO. Selecting targeted keywords is as important as setting a strong base of a tall building. Today I’ll teach you how to select targeted keywords for your blog or website according to your niche market. So lets start today’s learning In order to get your site recognized by search engines you select Keywords or phrase. A common mistake is to target the wrong keywords, or worse, no particular keywords at all. When you optimize your website, you are optimizing for target keywords. This means creating a list of specific words and/or phrases which you know people are searching for, and making sure that when these keywords are searched for your site will be in the result pages. So generally how to select keywords? Finding this answer ask yourself these questions:

1. First of all, will people actually search for the things you have at your website? If not, you're wasting your time.
2. If so, exactly which words will they be searching for? You need a specific list of words and phrases - these will become your target keywords.
3. How competitive are your target keywords, i.e. how many other websites are targeting the same keywords? Be realistic about targeting highly competitive keywords - you may be better off targeting less popular ones.

Finding Keywords

The easiest way to find keywords is to use one of the online tools available. These provide a list of popular keywords associated with a particular topic. An example is shown below - try it! If you are really serious about finding the best keywords to target, you will need to pay for a serious tool such as Wordtracker. This is a powerful and comprehensive tool which will definitely give you an edge. Payment is by subscription (a free trial is available). Besides this there are number of free keyword search tools available as well. Google provides a very authentic keyword research tool for its organic search. Click here for Google Keyword Research Tool

Your Business Name

A very common mistake is to assume that the keyword you need to target is your own business name. For example, a business called "Wee Care Furniture" might spend all their effort making sure their website is the #1 result when their name is searched for. Once this is achieved they think the job is done. The problem is that, whilst this will be helpful for those customers who already know about you, it will not attract any new customers. If a person has never heard of your store (or can't remember your name), he will not search for "Wee Care Furniture". They are going to search for more general terms such as "furniture", perhaps with the name of their city or the particular type of furniture they are looking for. Let me take another example and explain accordingly. Suppose you are “BestMark Management Consultants” in Islamabad and you give management services and trainings. There are two parts. Identify your basic keywords like “BestMark”, “BestMark Consultants”, “BestMark Consultants Islamabad”, and optimize them in the search. The other part is competitor keyword analysis like “Management Consultants”, “Management Trainings”, “Management Trainers in Islamabad”, “Management Trainings and Services” and so on according to the search trends and optimize those keywords for your search engine results will bring you more and more customers. Think like a potential customer who doesn't know you. Instead of targeting the keywords you would use to find your own website, find the keywords your potential customer will search for. I hope it gave you an insight for your keyword research. If you still have any questions about this particular topic you can shoot here in the comments. I'll try to answer them in the best of my knowledge. Okay guys the training is still on and the next topic that I'll discuss in the next part will be on some Basic Technical On-Page Optimization of your business website or blog. Stay tuned!

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Using Google Wonder Wheel for Keyword Research

Using Google Wonder Wheel for Finding Niche Markets and Doing Keyword Research

Ever found yourself racking your brains on what your next post should be about? Or trying to find out which other niche can turn out profitable for you?

Well, in that case, Google has rolled out something just for you. With the release of this cool new gadget that hasn’t gained much limelight yet, Google Wonder Wheel is quite a versatile tool. You can say it’s all-in-one solution for conducting keyword research, finding niche markets and analyzing the latest trends.

And the most terrific thing about it is its ease of use. It’s not something only SEO Experts or Webmasters can understand. Google has aimed to keep it as simple as possible for any regular blogger or a beginner. Plus, you don’t have to type a different URL to access it. You can do it all while staying on the Google page. Easily found by clicking Show Options button in the Search Engine Result Page (SERP), it gives you a visual view of the keywords most relevant to your primary keyword – something that has been missing in majority of top-notch keyword research tools.

Let me give you an example so it becomes easy to understand. Suppose I enter my primary keyword ‘Social Media Marketing’ in my Google page. In return, Google gives me a list of links or web pages most relevant to my keyword (Quite familiar till here, I’m sure). On the top bar of this result page (SERP) where the number of webpages Google has indexed for this keyword are displayed, you’ll see the button ‘Show Option’ on the left corner. Clicking it will bring a side bar where you can see the Wonder Wheel under the Standard View category. So I click it and I see a visual diagram; i.e. the Google Wonder Wheel, of the most relevant keywords against my primary keyword.

As you can see, I get a range of keywords that I can use for optimizing my site or targeting for my blogposts/articles. When I click on any of these relevant keywords, such as Social Media Optimization, then this becomes my sub-primary keyword (I made this term up) and I get another wheel showing relevant keywords against it. In addition, the actual results i.e. links that Google has indexed for this keyword are displayed alongside.

You can also view related results in terms of videos, blogs, books, and many more in the side bar. So, if you want to use this keyword for your next blog, you can do a bit research and see what other blogs are saying about it and see how you can differ from them. This can also help you in creating backlinks. At the same time, if you plan to do a video, you can find out if this trend is popular or not. If not many people have done videos on your target keyword, this can be an advantage to you.

Moreover, it has some of the same features as Google Insight and tells you how many people have searched for a keyword during a specific time. You can also set your own date range if the ones specified don’t meet your criteria. Hence, you can also learn the direction of the trend arrow for a particular keyword and see whether it’s going up or down.

To sum up this article, here’s what we’ve learned about Google Wonder Wheel:

1. It’s highly user-friendly and easy to understand
2. It’s a multipurpose tool useful for:
Keyword research, finding niche markets, analyzing trends, competitor analysis, and creating backlinks