Why Professionals Should Blog?
This is part 2 of the featured article about Professional Blogging. In Part 1 I discussed some observations and findings about "Why Professionals Don't Blog?". In this part I will be discussing some points on the bases of which I think that our professionals should blog. So lets jump straight in the topic discussion.
How To Convince Professionals “Start A Blog”
Now that we know what causes professionals not to blog, we can take steps to convince professionals to start blogging.
Truth be told, starting a blog is not as difficult as they think it is. All it really requires is a domain name, a content plan and a platform and a professional’s brain!
So here are some points on which you can convince them to start their blogs:
- Remove “Should” and “Have to” from Your Vocabulary – “Should” and “Have to” are actually giving me a view that somebody is forcing you to start a blog. Whereas blogging counts on passion, self-determination and consistency of the work. I suppose instead “I should blog” and “I have to blog” one should use “I want to blog” or “I must blog”, this gives a conscious belief that you are sure and confident enough to start a blog; it’s not being forced on you.
- Give Up Perfectionism – Nothing is perfect in this world. No matter how hard you work you will never be perfect. We can just idealize it and just try our best to get closest to that ideal situation but we can’t ever get the ideal results.
So rather than berate looking for perfection in everything just believe that life and blogging is a journey. And every journey starts with a first step! So why waiting? Start a blog now. The best way for that is to adapt
“Trial and Error” method; gradually you’ll come to know your mistakes. Remember that mistakes are gifts in disguise. Because each mistake you do is like learning how to tackle it next time.
- View the Project in Pieces – It’s impossible to start a blog and have its all pieces together in one day. It takes time to get to some level step by step. You have to come up with strategies for the blog content and establishing a relationship within the niche market. So it’s all about taking one piece at a time, working on it, keep making it mature through a proper execution plan.
It sure can’t be done overnight. Take it as a puzzle where you put every piece on its slot one after another and then you get the whole picture. Best way is to break process into steps and plan a solid strategy to execute it. For example, Choosing a domain name, then the right platform, then the content strategy, then its marketing strategy and then finding ways to make money from your blog, and so on.
- Feel the Fear and Do It Anyways – You all might have heard this phrase lately but here is what I call its true implementation. Starting a blog sure is scary in a sense to put yourself out there and share your thoughts. People may accept your thoughts or may reject them as well. And your blog may not be perfect too. But by the end of the day you have to accept and understand this fact, and start you blog anyhow. Don’t compromise on what you truly want.
- Train them embedding their profession in their blogs – It’s a myth that starting a blog is like putting more weight on head. Professionals feel themselves engaged 24/7 in their work so they more likely don’t want to blog. However, believe me it’s just a myth. Blog is not at all like adding up an extra hour work in your busy schedule rather it is to help you in your work. They just need to figure a “how to” factor and there you go. Blog will act like an assistant in their work.
- Make It Fun – It was not until I started a blog myself when I figured out how much fun it actually is. So stop fearing of the unknown and start a blog!
These are just a few of the convincing points that I discussed in this post. Pakistan has tremendous talent in her soil. What if all professionals get a platform to show their real skills and that intern represent on international level.
In the next part I'll be discussing Return on blogging (
ROI). You may add more of the convincing points here in the comments and we can discuss them further.
Stay tuned!
0%