Sight Of UltraSpectra
Post by: M. Zulfiqar KhalidUltraSpectra was launched on 25th of January 2010. The ceremony was carried out in boilers room in Jinnah super, Islamabad. A bunch of bloggers and media people were the special invitees. ZunNurain Khalid, CEO at UltraSpectra, gave a presentation of what UltraSpectra is and what UltraSpectra will be doing in upcoming future for the professionals throughout the world and especially of Pakistan. According to him, UltraSpectra will help professionals to be useful for others through blogging besides their job or business they are doing. UltraSpectra will not only teach them blogging but also help them running their blog. Professionals are not ought to have technical knowledge about blogging, they just have to be professional in their own field. It is UltraSpectra which will do all the technical work that includes mainly blog management, post presentation, blog documentation, blog maintenance and many more. In simple words, professional’s worth knowledge will be manifested in the best of its form, meaning and sense, which will be included in the basic duties of UltraSpectra.
But a big question is, why a professional needs a blog? Or why should a professional blog?
I read the answer to this question on ProPakistani given by ZunNurain here:
Why Professionals Don’t Blog? and Why they Should!
My answer is simple and clear, to be recognized and acknowledged, more precisely for ‘self branding’.
Take an example of two persons of same qualification and capability say web developer. Both are doing job in the same software house and at the same post. But one of them runs his blog. Now what makes him different from the other. The one who doesn't blog is known only in his small circle of social life, at home, among friends and colleagues. On the other hand, the other professional is recognized throughout the globe via blog, where he shares his abilities, his proficiency and helps people who want to take his services. Ultimately he creates a much bigger social circle and people starts to recognize him. That is what makes him different from the former one.
It is the vision of UltraSpectra now a Private Limited to persuade professionals and make them aware of blogging.



















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