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January 13, 2012 Posted by Asma Chang in Blog, Case Studies, Internet Marketing, Top News

Brand Appeal To Customers Emotions Rather Than Logic

Ever wondered why do we love some brands more than the others? I mean, why do you always go for Lipton and never for any other brand of tea? Why do you prefer Nescafe coffee only, or Kellogg's cereal? If marketing is all about fulfilling needs, then doesn't any other brand of oats complete the same need as Quaker Oats? It's only oats, I mean, like, come on. Read more
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Tags: Branding, Internet marketing