Tag: Asma Chang

If there's anyone enjoying the limelight right now, it's 'Social Media'. Just try it, type social media on any search engine (even the one that's made in China; there must be one, really!), and you'll find more than a billion links for this term. You'd see millions of bloggers and marketers writing rigorously on how social media is the hot stuff for your company right now. And they can be pretty convincing, let me tell you.

But before you take a plunge into the social media world, pause and reflect: Do you really need social media right now? Or, are you jumping on a social media bandwagon just because everyone else is on it?

Probably you need to consider the following questions before you jump for the ride:

Are you a well-recognized brand, yet?

6.0/61vote

Voting statistics:

Rate	Percentage	Votes
6	100%	1
5	0%	0
4	0%	0
3	0%	0
2	0%	0
1	0%	0

Tags: Asma Chang, Brands, Social Media, social media tips

The other day I was explaining the concept of globalization to my students in our International Business class. We were discussing how today's competitive environment is pressurizing businesses to standardize their products or services in order to reap the low-cost benefits of globalization. In fact, the basic purpose of globalization, we said, is to have one customer in every market. Yet, companies like McDonald's have successfully achieved a standardized strategy in parallel with a localized one. And it got me thinking: how can businesses adopt a localized social media strategy without increasing their cost?

It' s pretty straightforward, if you come to think of it. Successful brands are the ones you can relate to, even if they're international – such as McDonalds.

0.0/60votes

Voting statistics:

Rate	Percentage	Votes
6	0%	0
5	0%	0
4	0%	0
3	0%	0
2	0%	0
1	0%	0

Tags: Asma Chang, Campaigns, Global Campaigns, Social Media, Social Media Campaigns, Youth Awareness

Here’s the thing: I’m not going to tell you your marketing objective should be to increase your followers. It can NEVER be your objective; unless you’re a celebrity or a star. Read more

6.0/62votes

Voting statistics:

Rate	Percentage	Votes
6	100%	2
5	0%	0
4	0%	0
3	0%	0
2	0%	0
1	0%	0

Tags: Asma Chang, Twitter, twitter for business, why use twitter