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Case Studies

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Review of Foreign Affairs magazine and blog

As we have always tried our best to provide you with with viral posts, news and information regarding the web and technology; we thought of reviewing interesting websites for you. This week we lets talk about www.foreignaffairs.com It is a web portal, blog and internationally recognized magazine. It has valuable information regarding foreign policy, diplomacy, economy ,international affairs etc. Along with this , it has many publications from renowned scholars of our time. In our opinion it can be considered a must read magazine and blog for all diplomats, news anchors ,economists ,students and all those who pursue international affairs.
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The Top 10 Social Media And Internet Marketing Power Influencers

The record was collected using internet and research on certain characteristics – i.e. the record does not illustrate effect, at best it displays only reputation. As in today's fast changing professional environment the algorithm formula behind their achievement may change in a few week’s time. However this is my record, as of these days, the record I am using for the analysis that I describe temporarily below. Read more
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Brand Appeal To Customers Emotions Rather Than Logic

Ever wondered why do we love some brands more than the others? I mean, why do you always go for Lipton and never for any other brand of tea? Why do you prefer Nescafe coffee only, or Kellogg's cereal? If marketing is all about fulfilling needs, then doesn't any other brand of oats complete the same need as Quaker Oats? It's only oats, I mean, like, come on. Read more
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[ Internet Marketing ] - Turn Your Customers Into Your Brand Advocates In Lesser Money

You don’t need to spend too much to delight your customers. Offer small treats but do it diligently and when the customer least expects it. On a busy day, for instance, present your customers a free dessert to go with their cup of coffee – you know, a small cookie or a fudge cake. If that’s too much, give them a chewing gum or a candy bar when they’ve made the purchase. People love free stuff – and free gifts, even if they don’t really use them. Read more
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[ Internet Marketing ] - Did You Get Your Free Hug Today?

So, I entered the campus today and one of my dear students greeted me with a very warm, cuddly hug that took me completely by surprise. She then handed me a pass that read ‘Free Hugs’ and told me that they’re passing these around the college so anyone who gets a hug needs to pass it to somebody else. OK, that sounds like a hefty job there! Read more
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