Why a Company Should Have an Official Blog?
Sometime earlier I attended a blogger’s meet-up organized by Hewlett Packard. By the end of the day, what I was taking away from it was a nice T-Shirt with their insignia, their new product HP Mini Notebook review brochure, and many ideas for corporate blogging. Since then I was musing about it so I induced to give them a proper shape and now here is what I came up to.
Company website is just like a statue, which stays the same day after day. While content on their website remains stagnant too month in and month out – and reason is pretty obvious that why customers, users don’t visit your website too often.
So what is the way out!
Blog is probably the best to cure the situation.
The wonderful thing about blog is that you have total control over it. A blog is a digital identity; you can control your information, shape it and present it to your target audience from anywhere in the world.
You can post employee of the month, up coming function, wedding pictures of your manager along with serious stuff like product updates, policy changes and so on.
Companies are definitely afraid of being criticized, as they don’t want to be bashed. If there is a blog and reader leaves a critical comment; well as you know, this is web 2.0 and readers are already leaving critical comments everywhere, on the blogs, discussion boards, online forums and so forth; companies are a bit sensitive about the blogging idea. But hey, I am sure you are confident about your services, so there are going to be good comments too.
Before I start penning down anything about corporate blogging a recent major blogging success story popped up in my mind. It’s really interesting to know that Barak Obama got to the White House by using a blog and social networking sites like facebook , MySpace, YouTube and whole bunch of other social networking sites.
Besides regular campaigns and lobbying, democrats figured out a way to reach the masses through blog, as it’s a better alternative. It’s so simple to tell what made Obama get to the top seat if we simply visit his blog. You will see a proper engagement plan for the supporters of democrats plus an urge to join “Hope” that he created. Tremendous blog, outstanding results.
So, I safely conclude a fact that Corporate Blogging is really an outstanding option for big companies, social groups and even NGOs in order to stay up-to-date and connected with their social circle. For not only engaging present circle but also for expanding it, corporate blogging is the key to success.
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