Target Keywords | Part 4
Loading ...Posted on: April 19, 2010
Posted in: SEOPragmatic, TheBigMark, Video
This is the most important and critical part of SEO. Selecting targeted keywords is as important as setting a strong base of a tall building. Today I’ll teach you how to select targeted keywords for your blog or website according to your niche market. So lets start today’s learning 
In order to get your site recognized by search engines you select Keywords or phrase. A common mistake is to target the wrong keywords, or worse, no particular keywords at all. When you optimize your website, you are optimizing for target keywords. This means creating a list of specific words and/or phrases which you know people are searching for, and making sure that when these keywords are searched for your site will be in the result pages. So generally how to select keywords?
Finding this answer ask yourself these questions:
- First of all, will people actually search for the things you have at your website? If not, you’re wasting your time.
- If so, exactly which words will they be searching for? You need a specific list of words and phrases – these will become your target keywords.
- How competitive are your target keywords, i.e. how many other websites are targeting the same keywords? Be realistic about targeting highly competitive keywords – you may be better off targeting less popular ones.
Finding Keywords
The easiest way to find keywords is to use one of the online tools available. These provide a list of popular keywords associated with a particular topic. An example is shown below – try it!
If you are really serious about finding the best keywords to target, you will need to pay for a serious tool such as Wordtracker. This is a powerful and comprehensive tool which will definitely give you an edge. Payment is by subscription (a free trial is available).
Besides this there are number of free keyword search tools available as well. Google provides a very authentic keyword research tool for its organic search. Click here for Google Keyword Research Tool
Your Business Name
A very common mistake is to assume that the keyword you need to target is your own business name. For example, a business called “Wee Care Furniture” might spend all their effort making sure their website is the #1 result when their name is searched for. Once this is achieved they think the job is done.
The problem is that, whilst this will be helpful for those customers who already know about you, it will not attract any new customers. If a person has never heard of your store (or can’t remember your name), he will not search for “Wee Care Furniture”. They are going to search for more general terms such as “furniture”, perhaps with the name of their city or the particular type of furniture they are looking for.
Let me take another example and explain accordingly. Suppose you are “BestMark Management Consultants” in Islamabad and you give management services and trainings. There are two parts. Identify your basic keywords like “BestMark”, “BestMark Consultants”, “BestMark Consultants Islamabad”, and optimize them in the search. The other part is competitor keyword analysis like “Management Consultants”, “Management Trainings”, “Management Trainers in Islamabad”, “Management Trainings and Services” and so on according to the search trends and optimize those keywords for your search engine results will bring you more and more customers.
Think like a potential customer who doesn’t know you. Instead of targeting the keywords you would use to find your own website, find the keywords your potential customer will search for.
I hope it gave you an insight for your keyword research. If you still have any questions about this particular topic you can shoot here in the comments. I’ll try to answer them in the best of my knowledge.
Okay guys the training is still on and the next topic that I’ll discuss in the next part will be on some Basic Technical On-Page Optimization of your business website or blog. Stay tuned!
April 21st, 2010 at 4:58 pm
[...] your list of targeted keywords ready – you’ll need to insert them into your pages [...]