This is Part 3 of SEO for Business Training. In this part I’ll be discussing search engine terminologies that I’ll be using in the later parts of this training. There are thousands of search engine terminologies but here I don’t want to put on all of them and distract you from this training. Here I am going to tell you the terminologies regarding to SEO for Business that’ll be used in later parts of training.

So let’s jump straight into it.

1. Inbound Links
Hyper-links from other websites to yours. Also known as return links or back links.

2. Page Rank (PR)
Page Rank. A number between 0 and 10 given by Google to every page on the internet as a rating of how popular the page is.

3. Reciprocal Links
Links between two websites – each webmaster agrees to provide a link to the other website so both will benefit.

4. Robot / Spider
An automated piece of software which travels around the internet looking for web pages and storing them in the search index. Robots are good – you want them to visit as often as possible.

5. Search Algorithm
The “equation” used by a search engine to decide which web pages are the best match for a search term.

6. Search Index
The database of web pages used by a search engine. When you perform a search, the search engine looks in this database to find the best matches.

7. SEO
(a) Search Engine Optimization – The process of optimizing.
(b) Search Engine Optimizer – A person who offers optimization as a commercial service.

8. SERP
Search Engine Result Page, i.e. the list of web pages shown when you perform a search.

9. SEM
Search Engine Marketing, i.e. it is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine.

10. SES
Search Engine Strategy, i.e. Link Wheel is one search engine strategy and like that there are many SES that we apply according to the conditions.

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