Archive for April 2010

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Advanced Search Engine Strategies | Part 7

The steps covered up to this point are all fairly standard and universally agreed upon. However more advanced techniques are less straightforward. Here is a need to understand that just submitting links in web directories or creating social media links is not SEO in real sense. Read more

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Building Backlinks | Part 6

What is a backlink and what are the benefits of backlinking?

In this tutorial I’ll talk about the good reasons and advantages of having back links to your website or blog. Think of your Website/Blog as a hub of good content for your customers/readers, good enough to be linked back. This will be the key factor in having back links. Read more

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SEO Basics | Part 5

Before you begin serious SEO you must ensure that your website is "search engine friendly". This means making sure that each individual page is compliant with search engine standards and ready to be indexed correctly. Follow each of the steps below for each page on your site. Not to mention this is the way a website should be optimized. I’ll be telling about optimizing a Blog in later part of this tutorial too. So let’s start optimizing a Business Website’s page. Read more

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Target Keywords | Part 4

This is the most important and critical part of SEO. Selecting targeted keywords is as important as setting a strong base of a tall building. Today I’ll teach you how to select targeted keywords for your blog or website according to your niche market. So lets start today’s learning In order to get your site recognized by search engines you select Keywords or phrase. A common mistake is to target the wrong keywords, or worse, no particular keywords at all. When you optimize your website, you are optimizing for target keywords. This means creating a list of specific words and/or phrases which you know people are searching for, and making sure that when these keywords are searched for your site will be in the result pages. So generally how to select keywords? Finding this answer ask yourself these questions:

1. First of all, will people actually search for the things you have at your website? If not, you're wasting your time.
2. If so, exactly which words will they be searching for? You need a specific list of words and phrases - these will become your target keywords.
3. How competitive are your target keywords, i.e. how many other websites are targeting the same keywords? Be realistic about targeting highly competitive keywords - you may be better off targeting less popular ones.

Finding Keywords

The easiest way to find keywords is to use one of the online tools available. These provide a list of popular keywords associated with a particular topic. An example is shown below - try it! If you are really serious about finding the best keywords to target, you will need to pay for a serious tool such as Wordtracker. This is a powerful and comprehensive tool which will definitely give you an edge. Payment is by subscription (a free trial is available). Besides this there are number of free keyword search tools available as well. Google provides a very authentic keyword research tool for its organic search. Click here for Google Keyword Research Tool

Your Business Name

A very common mistake is to assume that the keyword you need to target is your own business name. For example, a business called "Wee Care Furniture" might spend all their effort making sure their website is the #1 result when their name is searched for. Once this is achieved they think the job is done. The problem is that, whilst this will be helpful for those customers who already know about you, it will not attract any new customers. If a person has never heard of your store (or can't remember your name), he will not search for "Wee Care Furniture". They are going to search for more general terms such as "furniture", perhaps with the name of their city or the particular type of furniture they are looking for. Let me take another example and explain accordingly. Suppose you are “BestMark Management Consultants” in Islamabad and you give management services and trainings. There are two parts. Identify your basic keywords like “BestMark”, “BestMark Consultants”, “BestMark Consultants Islamabad”, and optimize them in the search. The other part is competitor keyword analysis like “Management Consultants”, “Management Trainings”, “Management Trainers in Islamabad”, “Management Trainings and Services” and so on according to the search trends and optimize those keywords for your search engine results will bring you more and more customers. Think like a potential customer who doesn't know you. Instead of targeting the keywords you would use to find your own website, find the keywords your potential customer will search for. I hope it gave you an insight for your keyword research. If you still have any questions about this particular topic you can shoot here in the comments. I'll try to answer them in the best of my knowledge. Okay guys the training is still on and the next topic that I'll discuss in the next part will be on some Basic Technical On-Page Optimization of your business website or blog. Stay tuned!

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Facebook Spreading Out its Boundaries!!

Facebook is spreading out its boundaries, and its second time in the last two months that it has taken over another service to add up to its own capabilities and functionalities. Facebook announced to acquire Divvyshot which is a group photo sharing service.

About a month back this same year we heard news about Facebook acquiring Octazen which was a Web 2.0 service.

Let us have a look at companies or services acquisition by Facebook. Here is a short description:

Facebook acquired Parakey (a web operating system service) – almost two years back

Interesting fact about Parakey is that it was a start-up by the Firefox co-founders, Blake Ross and Joe Hewitt. Facebook founder Mark Zuckerberg told that Firefox’s platform is just like Facebook platform so it can rightly fit in.

Facebook acquired Friendfeed (social aggregation and search service) – almost seven months ago

That was big news for the social media world. Friendfeed was a social media aggregator, capable of adding the ability for users to import activities from third party services like YouTube, Flickr, and Del.icio.us etc. A few other features were also the part of Friendfeed like commenting and liking.

Facebook acquired Octazen (importing address book scripting service) - A month back

The third acquisition was rather smaller than the first two possessions. Octazen was a two employee company with a small service to import address book.

Face book acquired Divvyshot (a photo-sharing service) - Most recently

Divvyshot is a photo-sharing service, which is now acquired by Facebook. The possession amount is still veiled but Facebook has made an official statement to acquire the company already.

These are the by far possessions by Facebook. Let’s see what comes next, and punch in your comments about its latest acquisition